A nostalgic rosé inspired by 1950s Californian Summers
Palm Canyon Wines produce rosé in the heart of the Sonoma Valley, a major wine region in California. In the 1950s, California was a utopia for a new generation of movers and shakers embracing carefree living. The design solution is heavily influenced by ephemera to capture the spirit of this era, whilst creating a rosé that stands apart in a market oversaturated with florals and pastel tones.
A nostalgic rosé inspired by 1950s Californian Summers
Palm Canyon Wines produce rosé in the heart of the Sonoma Valley, a major wine region in California. In the 1950s, California was a utopia for a new generation of movers and shakers embracing carefree living. The design solution is heavily influenced by ephemera to capture the spirit of this era, whilst creating a rosé that stands apart in a market oversaturated with florals and pastel tones.
The design outcome references 1950s ephemera; specifically photography and ice cream wrappers
The design outcome references 1950s ephemera; specifically photography and ice cream wrappers
The design outcome references 1950s ephemera; specifically photography and ice cream wrappers
The lettering and colour palette were inspired by American ice cream wrapper designs from the 50s. The distinctive treatment of photography from the era, with it’s oversaturated colours and turquoise hues directly influenced the art direction.
