A beer that celebrates London’s lost rivers
Although most of London’s rivers are now buried as sewers, their memories remain. Lost Rivers are on a mission to create great craft beer, inspired by the stories of the lost and the forgotten. The challenge was to craft an identity and packaging system that would stand out amongst the vast range of competitor brands, whilst channeling an activist spirit that champions the underdogs of society.
Client
Lost Rivers Brewery
Services
Brand Identity Illustration Packaging Web Design
Credits
Completed at 48.1 Creative Direction: Paddy Carey Copywriting: Jack Carey
Featured in the Dieline
A beer that celebrates London’s lost rivers
Although most of London’s rivers are now buried as sewers, their memories remain. Lost Rivers are on a mission to create great craft beer, inspired by the stories of the lost and the forgotten. The challenge was to craft an identity and packaging system that would stand out amongst the vast range of competitor brands, whilst channeling an activist spirit that champions the underdogs of society.
Client
Lost Rivers Brewery
Services
Brand Identity Illustration Packaging Web Design
Credits
Completed at 48.1 Creative Direction: Paddy Carey Copywriting: Jack Carey
Featured in the Dieline
The wordmark uses a typeface based on weathered street signage in Soho, London
The wordmark uses a typeface based on weathered street signage in Soho, London
The wordmark uses a typeface based on weathered street signage in Soho, London
Delving into the vast history of the rivers uncovered many tales and visual cues, which are brought to life through the striking collages that sit front and centre on the cans. Every element of the brand has been designed to invite intrigue and curiosity, offering further storytelling for those who do ‘look beyond the surface’.
Delving into the vast history of the rivers uncovered many tales and visual cues, which are brought to life through the striking collages that sit front and centre on the cans. Every element of the brand has been designed to invite intrigue and curiosity, offering further storytelling for those who do ‘look beyond the surface’.
Delving into the vast history of the rivers uncovered many tales and visual cues, which are brought to life through the striking collages that sit front and centre on the cans. Every element of the brand has been designed to invite intrigue and curiosity, offering further storytelling for those who do ‘look beyond the surface’.
Manhole covers, the portals to the lost rivers, were a source of inspiration. A bespoke manhole cover illustration for each beer are applied across the packaging, allowing the customer to reach through these portal to delve further into the brand story.
